Limca Sportz, designated the official sports drink for the prestigious ICC Men’s Cricket World Cup 2023, has come up with a drinks trolley that will bring back memories of an earlier World Cup held in the subcontinent.
With most of the matches being played in intense heat and humidity, the LED-backlit trolley will help the players hydrate. Limca Sportz, which has Neeraj Chopra, Olympic javelin champion as a brand ambassador, provides glucose, electrolytes and ION 4 to take care of rehydration, revitalisation and the replacement of nutrients.
On closer examination, the drinks trolley is far more than just that. Its unique rehydration camera – mounted at the top – allows spectators inside the grounds to get never-before-seen views of the drinks break, and what the players do to get back to the game rejuvenated and stronger. The LED screen has a Rehydration meter that displays just how much the hydration levels improve once the players have their Limca Sportz.
For an older generation, the Limca Sportz drinks trolley will rekindle memories of the iconic Coca-Cola drinks cart which was first used at the 1996 World Cup – co-hosted by India, Pakistan and Sri Lanka. The modern-day incarnation has something for the TV and screen-watching audience as well. Those who click a picture with the Limca Sportz drinks trolley on the screen during India matches, and then tag it on Instagram and Twitter, get a chance to win a Fitbit activity tracker. One more good reason to pay special attention to the Limca Sportz Drinks Break.