Atreyo Mukhopadhyay, who was covering the FIDE World Cup for us in Goa, messaged me early last week to say that he had been introduced to a stranger with the words, “He is from Revsportz, India’s fastest-growing sports media platform.” Naturally, I was pleased. At the Eden Gardens, many walked up to Gargi Raut in the stands and told her they watch the shows and love to engage. The same happened with Trisha Ghosal and Snehasis Mukherjee during the Women’s World Cup, and it has now become a regular occurrence around the country.
Until a year ago, every meeting with our investors had one common agenda: the RevSportz brand needed to stand on its own and not depend on Boria alone. Sponsors needed to back the brand, not me personally. People had to watch us in Hindi, Bangla, and English. That is exactly what has happened, and it is now part of our growth story.
Here’s an example from Trisha: “I was in a mall in the US when suddenly someone shouted my name. I was taken aback, and then a stranger walked up to me and said he had seen me in Paris and had watched our coverage of the Paris 2024 Olympics.”
It is this consistency that holds the key. You can’t just do one event well, and ignore the rest. You need to be present as often as possible and build recall. Viewers need to know that, come what may, our reporters will be on the ground bringing them all the news and updates — and not just from men’s cricket. Whether it’s men’s or women’s cricket, hockey, chess, or parasport, the intensity will be the same. That’s how you bring about change and help journalists grow in the process.
For More Exciting Articles: Follow RevSportz
When you cover events on the ground, you need to understand that you won’t always get the same returns or numbers. For example, I plan to send my reporters to the U-19 World Cup in Zimbabwe and Namibia. Will it give us the same returns as an ODI tour to Australia with Rohit Sharma and Virat Kohli in the team? And yet, the U-19 World Cup is a huge testing ground for young journalists. The same is true for parasport. It can’t always be about returns and numbers — and that’s where many go wrong.
We start our ‘Empowerment Cup’ Open Football Tournament for women today. Teams from six states are participating in the 16-team competition. Clearly, the ROI is minimal. We know we will lose a six or seven-figure sum. And yet, the passion to do it is significant. You need the confidence to go and pitch it to corporates with the belief that there will be takers. And the truth is, we have several sponsors for the event, with Tata Steel as the presenting sponsor.
You have to keep trying, because there is no other way. That’s what sport teaches you: keep trying and don’t give up. In doing so, each one of us will grow and contribute meaningfully to the ecosystem. That’s what the RevSportz story is all about.
Also Read: With RevSportz almost four, the journey doesn’t pause