Mumbai, India, 04 December 2025– TENxYOU today announced the sponsorship of cricket jerseys for the top eight teams participating in the prestigious Harris Shield Tournament. This partnership underscores TENxYOU’s commitment to nurturing grassroots cricket talent and supporting the next generation of champions.
The 129th edition of the Harris Shield Tournament, one of India’s oldest and most respected school-level cricket competitions, has been a launchpad for countless cricketing legends. Over the years, it has produced world-class cricketers such as Sachin Tendulkar, Vinod Kambli, Wasim Jaffer, and Rohit Sharma, among others. Known for its rich legacy and competitive spirit, the tournament continues to play a pivotal role in shaping the careers of India’s finest players. With hundreds of schools participating each year, Harris Shield is more than a competition—it is a tradition that celebrates talent, perseverance, and the spirit of cricket.
Speaking on the occasion, cricket icon, Co-founder and Chief Inspiration Officer for TENxYOU, Sachin Tendulkar, said, “Harris Shield holds a very special place in my heart. Those matches taught me discipline, teamwork, and resilience—qualities that stayed with me throughout my career. Supporting this tournament means giving young players the same platform that shaped my journey.”
Karthik Gurumurthy, CEO and Co-founder of TENxYOU, added, “At TENxYOU, we believe in catching talent young and providing them with everything it takes to create a brighter future—one where India never stops playing. This sponsorship is more than just jerseys; it’s about empowering young athletes, fueling their dreams, and building a strong foundation for Indian cricket.”
Looking ahead, TENxYOU plans to deepen its engagement at the grassroots level by equipping players with the best gear and resources to help them perform at their peak. From high-quality kits to advanced training support, the brand aims to ensure that every aspiring cricketer gets the opportunity to shine, regardless of background. TENxYOU’s vision is to create a sporting ecosystem where talent meets opportunity, and India continues to produce champions who inspire the world. By investing in school-level tournaments like Harris Shield, TENxYOU is laying the groundwork for a future where cricket remains a source of pride and passion for generations to come.
These collaborations reflect TENxYOU’s holistic approach to athlete well-being—bringing together performance, comfort, and science-backed innovation. Leveraging Insite, TENxYOU’s proprietary biomechanics technology, the brand has developed arch-fitted insoles designed to enhance player comfort, reduce injury risk, and support the physical development of young cricketers.
About TEN x YOU:
TEN x YOU is a Bengaluru-headquartered sports and athleisure brand co-founded by Karthik Gurumurthy, Karan Arora and Sachin Tendulkar, with backing from Whiteboard Capital and Peak XV. Built on the philosophy of bringing back play into everyday life, the brand crafts shoes, apparel, and accessories tailored for Indian body types and designed to deliver comfort, versatility, and joy. By partnering with global design experts across Germany, Portland, and Taiwan, TEN x YOU combines engineering excellence, material innovation, and performance-driven design to create gear that seamlessly transitions from sport to lifestyle. With a vision to be a one-stop destination for sportswear, TEN x YOU celebrates active living-not just for athletes chasing podiums, but for everyone chasing joy.
For more information, please visit TEN x YOU and follow us on LinkedIn and Instagram.
For media queries, kindly reach out to:
Lavanya Chaturvedi
Email ID: Lavanya.chaturvedi@finnpartners.com
Phone: 88516 61957
Ratika Rana
Email ID: Ratika.rana@finnpartners.com
Phone: 9501792425
