In The Hitchhiker’s Guide to the Galaxy, Douglas Adams imagined a supercomputer named Deep Thought that…
Author: Ashok Namboodiri
The ICC Women’s World Cup Finals is the perfect story telling opportunity
Tonight, as the floodlights blaze over DY Patil Stadium, the most important person in the broadcast…
Jersey Wahi, Jazba Wahi – Is This the 1983 Moment for Women’s Cricket in India?
India (PC: BCCI Women)When Star Sports launched its campaign for the ICC Women’s ODI World Cup…
When It’s Time to Walk Away: The Harmanpreet Kaur Dilemma
In sport, the most difficult call isn’t the one you appeal for, it’s the one you…
Rain & Weather Interruptions – How Broadcasters Turn Disruption into Design
In cricket, weather is the ultimate equaliser – it respects no team, format, or broadcaster. One…
The Quiet Architecture of Bias in Cricket
When Chris Broad, former England opener and long-serving match referee for the International Cricket Council (ICC),…
Premier League Matchweek 9: Possession Isn’t power any more!
Matchweek 9 of the Premier League delivered everything fans expect from the world’s most competitive league…
ICC Womens ODI World Cup: India v Australia Semi-Final – A broadcaster’s perspective
As a broadcaster gearing up for the India v Australia Women’s World Cup semi-final, the key…
Life Lessons from Rohit Sharma and Virat Kohli in Sydney
A lot is going to be written about the RoKo story in Sydney. As I sit…
Why India Needs Formalised Sports Management Education — Now More Than Ever
When I set out to launch the regional langauge channels for Star Sports in 2018, one…