IPL’s earliest creative choice was a masterstroke: don’t sell cricket, sell entertainment. Sony’s 2008 launch film…
Author: Ashok Namboodiri
Premier League Match-week 11 Review: Title Race Tightens, Mid-Table Chaos Ensues
The Premier League’s 11th week offered a cocktail of dominance, drama, and defiance. While Manchester City…
The Anatomy of a Great Sports Producer – Where Art Meets Adrenaline
Ashok Namboodiri A brilliant sports producer is not just the person behind the console or the…
The Curious Case of Prithvi Shaw – Do we need some Tough Love?
Ashok Namboodiri Every time Indian cricket seems to have moved on from Prithvi Shaw, he…
When the Game Stops Selling – Indian Football at a standstill?
There’s something deeply unsettling about a nation of 1.4 billion not finding a single bidder for…
How Jay Shah Is Carving Out His Unique Identity
In the complex theatre of global cricket governance where influence is often inherited and continuity mistaken…
Life Lessons from the Career of Rishabh Pant
When Rishabh Pant was named in India’s Test squad for the upcoming two-match series against South…
WPL Expansion: Time to Grow or Consolidate?
When India’s women lifted the ICC Women’s ODI World Cup at the DY Patil Stadium, it…
The Game Has Changed: Women’s Cricket Now India’s Fastest-Growing Sports Brand
Ashok Namboodiri When India Women lifted the ICC World Cup at DY Patil Stadium, it wasn’t…