Lessons from IPL marketing – why every negative is actually positive

Boria Majumdar in Birmingham Lalit Modi is a feisty character. And I have always loved asking…

Unknown IPL stories and other fare at Modi mansion in London

Boria Majumdar, London It was long planned. Lalit Modi had  graciously invited the entire RevSportz team…

The RevSportz vision spelt out: It will only grow from strength to strength

Boria Majumdar in Birmingham In the last 24 hours I have received close to 100 messages,…

Birmingham flashback – The unforgettable Sindhu interview

Birmingham has a very special place for Revsportz. I travelled to Birmingham three times between May…

“The global south in terms of the host cities is not represented at all”: IOC President Kirsty Coventry

“When you look at the history, the global south in terms of the host cities is…

England tour: Focus shifts to women’s cricket as RevSportz continues its holistic and comprehensive on-ground coverage

Boria Majumdar  We are here in the UK to cover cricket. And the emphasis here is…

ENG v IND: Ask critical questions of Team India, but abuse is never the answer

We did a show at 5pm yesterday where, among other things, we discussed fandom in India…

England v India: Attacking instincts should be India’s mantra going forward in the series

Boria Majumdar in Leeds India will not win against England by being defensive. England wasn’t and…

If you don’t show discipline, you pay for it

Boria Majumdar in Leeds In the end it was a fascinating Test match with England holding…

Support cast for Jasprit Bumrah must see Day 5 as their chance to shine

Boria Majumdar in Leeds In our post-match live show, most comments, and there were more than…