The marketing wizards on the Los Angeles Olympic Games 2028 Organising Committee did not need much…
Category: Olympic Day
Let’s Move Global Initiative: Inspiring Active Lifestyles for a Healthier World
The International Olympic Committee (IOC) has launched Let’s Move, a global initiative aimed at addressing the…
No More Tragic Heroes – How India Fell Out of Love with Fourth Place
In real life, what best explains the phrase ‘so near, yet so far’? There can be…
Neeraj Chopra and a 100-Year-Old Dream
For years on end, Indian athletes have come to the Olympic stadium early, and left within…