How Virat Kohli and the T20 Generation Won the Olympic Nod for Cricket

The marketing wizards on the Los Angeles Olympic Games 2028 Organising Committee did not need much…

Let’s Move Global Initiative: Inspiring Active Lifestyles for a Healthier World

The International Olympic Committee (IOC) has launched Let’s Move, a global initiative aimed at addressing the…

No More Tragic Heroes – How India Fell Out of Love with Fourth Place

In real life, what best explains the phrase ‘so near, yet so far’? There can be…

Neeraj Chopra and a 100-Year-Old Dream

For years on end, Indian athletes have come to the Olympic stadium early, and left within…