Formula 1 made history with its first-ever season launch at The O2 in London, bringing together all 10 teams, 20 drivers, and team principals for an unforgettable night of motorsport and entertainment. The event, held in front of a packed crowd of over 15,000 fans, marked the official start of the 2025 season while celebrating the sport’s 75-year legacy in grand style. The live broadcast on Formula 1’s YouTube channel attracted 4.6 million viewers, with a peak of 1.1 million concurrent viewers, while #F175 trended worldwide, generating 20,000 posts in the UK alone.
The evening featured the much-anticipated unveiling of the 2025 liveries from Alpine, Aston Martin, Ferrari, Haas, Kick Sauber, McLaren, Mercedes, Racing Bulls, Red Bull, and Williams. Fans were treated to exclusive interviews with drivers and team principals, who shared their enthusiasm for the season ahead.
Hosting the event was renowned comedian and actor Jack Whitehall, whose humor kept the crowd entertained throughout the night. The celebration was elevated by a star-studded musical lineup, including a performance from multi-platinum recording artist Machine Gun Kelly, a set from country music star Kane Brown, and a thrilling finale by legendary British band Take That, who performed their iconic hits “Greatest Day” and “Rule The World.”
Known for its commitment to innovation, Formula 1 delivered a visually stunning show, featuring the largest LED screen ever used at The O2. A garage-style door hidden beneath the screen revealed each team’s drivers for the new season, while the cars were suspended up to eight meters in the air. Above them, a dynamic flying LED screen displayed mesmerizing visuals, adding to the excitement of the evening.
The event was brought to life by creative director Brian Burke of BrianBurkeCreative, working alongside Stufish Entertainment Architects, DX7 Design, and production company 1826. Burke, who previously orchestrated the groundbreaking opening and closing ceremonies for the inaugural Las Vegas Grand Prix, ensured that the launch was nothing short of extraordinary.
A host of celebrities attended the event, including Idris Elba, Gordon Ramsay, and Jerry Bruckheimer, alongside other high-profile figures from the worlds of sports, entertainment, and fashion.
With the 2025 season officially launched, all attention now turns to the season-opening Australian Grand Prix, set to take place from March 14-16, where the fight for the championship will begin.
Stefano Domenicali, President & CEO of Formula 1, reflected on the success of the event: “Tonight was an amazing event and a huge success. As a sport, we did something together that has never been done in the history of F1 before. We are always celebrating and respecting our incredible history while looking to the future to engage new fans around the globe. We had a packed O2 arena, passionate fans sharing their love and excitement for the sport here in person and watching around the world. We saw all the drivers and team principals on stage alongside great music and entertainment. We are now excited for the season ahead and what is set to be a great battle on the track for the ultimate prize in motorsport. Thanks to all our fans and the teams.”
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