The match between India and Pakistan in the ICC Women’s World Cup, which was played in Colombo on 5 October, shattered all digital viewership records. An ICC statement said it had “a reach of 28.4 million and 1.87 billion minutes consumed, making it the most-watched women’s international cricket match of all time”.
The ICC also stated that half of the league stage matches have been played, and already it has reached “record-breaking numbers across digital and linear platforms”.
A new benchmark for television viewership has been set, with the India–Pakistan game becoming the most-watched league stage match in the tournament’s history. According to the data, the first 11 matches of the ongoing Women’s World Cup reached 72 million viewers. This represents a 166% increase from the previous edition, as confirmed by the ICC. Viewing minutes rose by 327% to 6.3 billion.
In the past, it has been observed that when a host team plays in its own country, attendance at the grounds tends to be strong, whereas attendance is generally lower when no home team is involved.
An ICC statement said: “According to data released jointly by the ICC and JioHotstar, the first 13 matches of the tournament have already reached over 60 million viewers — a five-fold increase over the 2022 edition — while total watch-time has hit 7 billion minutes, up 12 times from the previous tournament.”
The apex cricket council also stated that the India vs Australia match “recorded 4.8 million peak concurrent viewers on JioHotstar, another all-time high for women’s cricket”.
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