– Press Release
On July 13th, Edgbaston witnessed an electrifying atmosphere with almost 20,000 fans in attendance. Even more impressively, nearly 100 million people tuned in via TV, OTT platforms, and social media to watch the “Father of All Rivalries” – India vs. Pakistan. The match fell into the legend category of cricket, and its staggering viewership numbers left many in awe. But how did the WCL (World championship of legends) achieve such remarkable success?
To understand this, let’s recap the strategic steps WCL took to reach this pinnacle.
Strategic Moves of WCL
*1. *Securing Approval from a Renowned Cricket Board****
The first significant milestone for WCL was obtaining approval from a prestigious cricket board. They achieved this by gaining the endorsement of the England and Wales Cricket Board (ECB), which lent credibility and legitimacy to the league.
**2. Assembling a Star-Studded Player Pool**
WCL’s next move was to attract some of the biggest names in cricket. The league boasts one of the most impressive collections of players, combining both legends and current stars not contracted with their respective boards. This mix ensures a high level of competition and excitement.
**3. The Bollywood Connection**
Following the successful IPL formula, WCL integrated Bollywood into its fabric. Ajay Devgn is associated with the league, while Bollywood diva Jacqueline Fernandez is linked with one of the teams. This blend of cricket and Bollywood has proven to be a winning combination, enhancing the league’s appeal.
*The Final Steps to Success*
**4. Competitive Edge**
Unlike some leagues that primarily feature retired players, WCL includes active cricketers who are still making their mark in the sport. This competitive edge is a major draw for fans, as the quality of cricket remains top-notch. Teams are named after countries, like India Champions and England Champions, which evokes a sense of national pride and adds to the excitement.
**5. Strategic Planning and Execution**
WCL’s well-thought-out strategy and meticulous execution have played crucial roles in its success. The league’s ability to deliver high-quality cricket, coupled with star power and entertainment, has created a memorable experience for fans.
*Future Prospects*
While the initial success of WCL is undeniable, it’s still early to declare it as the second biggest league after IPL. Consistency and continuity will be essential for sustaining and building upon this success.
*Conclusion*
Harshit Tomar, a singer by profession and one of the masterminds behind WCL, has ensured that the league resonates with cricket fans worldwide. By striking the right chords, he has delivered a tournament that will not be forgotten anytime soon. WCL’s future looks promising, but only time will tell if it can consistently rival the IPL’s dominance.