– Press Release
Kolkata Knight Riders (KKR), the celebrated two-time champions of the Indian Premier League, today announced Dream11 the world’s largest fantasy sports platform with over 200 million users, as their principal sponsor. This partnership aims to connect cricket and KKR fans with a passion for the gameplay on the field.
This collaboration will see the Dream11 logo prominently emblazoned on the front of Kolkata Knight Riders’ jersey for the entirety of the upcoming TATA IPL 2024. The multi-year collaboration between KKR and Dream11 aims to leverage excitement and fan engagement to amplify the reach and impact of both brands.
As cricket fans gear up for the much-anticipated season of the IPL, scheduled to commence on March 23rd and culminate in late May, the Kolkata Knight Riders and Dream11 partnership signifies a common commitment to deliver excellence and innovation in fan engagement.
Commenting on the alliance, Venky Mysore, CEO Knight Riders Group, said “KKR extends a warm welcome to Dream11 as the Principal Sponsor, emphasising the harmony in our shared vision of creating the best-in-class experiences for cricket fans. We at KKR recognize the pivotal role that partnerships play in shaping the future of cricket. With Dream11’s immersive fantasy sports experience we aim to engage fans in innovative ways, leveraging the power of technology and imagination to deliver unparalleled experiences to KKR fans.”
Commenting on the partnership, Vikrant Mudaliar, CMO, DreamSports, said, “Dream11 is delighted to announce its association as the Principal Sponsor for Kolkata Knight Riders. This multi-year partnership exemplifies our commitment to cricket and helps elevate the user experiences for the 200 million sports fans on the Dream11 app. Together with KKR, we aim to offer the best fan experiences that cricket has to offer. We wish the KKR team and fans a successful season ahead.”