100 days to go for the Paris Olympics to begin. On 16th evening, in the birthplace of Olympics, in the ancient city of Olympia in Greece, the Olympics Flame was lit in the presence of the IOC President Thomas Bach, President of the Hellenic Republic, Her Excellency, Katerina Sakellaropoulou and other IOC and European dignitaries. The flame will now journey across Greece before arriving at Marseille on 8th May. The Flame will then travel across France and some other overseas French territories and then ultimately arrive at Paris on 26th July for the Opening Ceremony.
In the meantime, IOC announced a video game, Olympics™ Go: Paris 2024, to be officially launched on 11th June. The game will be available on Android, iOS and even PC.
Elisabeth Allaman, Deputy Managing Director of IOC Television and Marketing Services, said, “Olympics™ Go! Paris 2024 encapsulates the Olympic spirit and global appeal of the Olympic Games Paris 2024.” [olympics.com] The game is expected to engage fans across the globe and act as a buildup to the Olympics.
#Paris2024 Flames are lit 🔥@Paris2024 @Olympics pic.twitter.com/apcsDuHbRW
— RevSportz (@RevSportz) April 16, 2024
Players will be able to play a number of arcade games from the Olympics, like, Breaking, Archery, Fencing, Golf and Swimming. Apart from these games, there will be a city building simulation that will allow the players to build their dream city alongside the Olympic venues with iconic monuments.
IOC in collaboration with video game developing company nWay have developed this game, which was the most recent development in IOC’s Global Licensing Programme – an initiative of the Olympic Agenda 2020+5. The agenda aims to connect people from across the globe through Olympics merchandise and strengthen the Olympic brand not only during the main events but also in between.
This collaboration with nWay was not the first by IOC. Earlier this partnership developed a game called Olympic Games Jam: Beijing 2022 with similar intentions of promoting the Beijing 2022 Winter Olympics.