JioCinema has announced that Rohit Sharma, Mumbai Indians captain, will be its brand ambassador for the ongoing Indian Premier League (IPL) season. This is a surprising move, as Sharma was previously signed by Star Sports, the TV broadcast rights holder of the tournament. According to JioCinema officials, Sharma has now joined the digital streaming app as its ambassador. JioCinema has also signed up other big names, including Sachin Tendulkar, Suryakumar Yadav, MS Dhoni, and Smriti Mandhana, as its ambassadors.
A JioCinema official stated that the addition of Sharma as its brand ambassador signifies that JioCinema is not just gaining industry talent, viewers, and advertisers but also star brand ambassadors. The company will soon be releasing promos and ad campaigns featuring Sharma. Both JioCinema and Star have been running high octane marketing campaigns around IPL as they compete to attract the maximum attention from viewers and advertisers.
On Tuesday night during the CSK versus RCB match, JioCinema broke all viewership records on digital when it touched the peak concurrency of 2.4 crore viewers. Meanwhile, Star has been claiming high viewership for IPL on TV. JioCinema officials have promised to keep building on their offerings and ensure that digital streaming provides an innovative and unique experience to millions of viewers.