Lessons from IPL marketing – why every negative is actually positive

Boria Majumdar in Birmingham Lalit Modi is a feisty character. And I have always loved asking…

Exclusive: Lalit Modi on the IPL’s Unforeseen Impact

  The Indian Premier League has evolved from a concept to one of India’s biggest sporting…

When War Stopped Play: Berlin 1916 to luckless Yugoslavia at Euro 1992

Sport has often been seen as the great unifier, especially at the Olympic Games. In 1936,…

Producing the IPL: The Rush, the Role, the Reward

There are few things in sport that compare to the energy of the Indian Premier League.…

The IPL turns adult – celebrating the league on the eve of its 18th birthday

In the contemporary sporting world, few would doubt that India is the new cricket superpower. It…

How Hazlewood goes about throwing a spanner in the works of batters

In 2010, Josh Hazlewood, had the task of providing Australia with the early breakthrough in the…

SRH vs LSG, IPL 2025: Who is Aniket Verma?

Sunrisers Hyderabad (SRH) may have unearthed a hidden gem in Aniket Verma, who delivered a standout…

Spit and polish returns as obsession with the clock also eases

RevSportz Comment It’s been a few years now since we saw the cricket ball being ‘made’…

Kolkata Knight Riders Kick Off Historic Trophy Tour Across India Ahead of IPL 2025

After their thrilling victory in the TATA Indian Premier League (IPL) 2024, the Kolkata Knight Riders…

Change in IPL auction rules makes it even more of a spectacle

We are all talking about the IPL retention deadline. In fact, social media is in a…