The Marketing Playbook: How Women’s Cricket Can Build Its Taylor-Swift Moment

Vizag saw a run feast at the Women’s World Cup encounter between Australia and India with…

Bridging the Gap: Why Indian Academia and Sports Media Must Learn to Talk to Each Other

In most mature sporting economies, the relationship between academia and sports media is symbiotic – scholars…

Silence in the stadiums and what women’s cricket must do to break it

Even as the ICC Women’s World Cup plays out, many venues stand empty, with scarce advertiser…