Sport is no longer the preserve of a few… it is the aspiration of millions. That is why this partnership with Tata Consumer and Tata Gluco Sports is so significant. Tata Consumer’s vision of accessible wellness and everyday performance mirrors RevSportz’s own belief in authentic, athlete-first storytelling.
As India enters a new era of sporting ambition across cricket, Olympic disciplines, and the ever-inspirational Paralympic movement, the partnership between Tata Consumer Products and RevSportz arrives as both a signal and a statement. It marks the union of two philosophies: the RevSportz commitment to authentic sporting storytelling and the Tata Consumer commitment to accessible wellness for every Indian.
At the centre of this partnership stands Tata Gluco Sports, a brand that has carved out a unique place in the marketplace by doing something few others attempt, bringing affordable, everyday energy to the common Indian. In a country where millions aspire to move more, play more, and live more active lives, Tata Gluco Sports is democratising performance… sip by sip. This makes the alignment with RevSportz not just strategic but culturally resonant.
Speaking on the occasion, Boria Majumdar, Founder and CEO, RevSportz, said: “This partnership with Tata Consumer Products, powered by Tata Gluco Sports, is far more than a commercial association; it is a commitment to the athletes and stories that define India’s sporting heartbeat. At RevSportz, we have always believed that sport belongs to everyone. Tata Gluco Sports’ mission of bringing affordable energy to every Indian aligns perfectly with our belief in democratising sporting narratives. Together, we will take the stories of our cricketers, Olympians, and Paralympians to every corner of the country, inspiring a generation that sees sport not just as entertainment, but as a way of life.”
Partha Biswas, President and Head, RTD Business, Tata Consumer Products, echoed the sentiment, stating: “Tata Gluco Sports was created with a simple promise, to bring affordable energy to every Indian who strives, sweats, and dreams. Partnering with RevSportz allows us to strengthen that promise by connecting with the very athletes and communities who embody resilience and active living. This collaboration enables us to tell stories that matter, support disciplines that deserve visibility, and inspire participation across all levels of sport. We see this as a medium-term, purpose-driven partnership that aligns with Tata Consumer’s wellness vision while contributing meaningfully to India’s sporting future.”
India’s sporting landscape is no longer limited to elite stadiums and televised leagues. It lives in the gullies where kids bat with taped tennis balls. It thrives in grassroots wrestling akharas, weightlifting halls, track-and-field clusters, and para-training centres where athletes push boundaries with limited resources but limitless courage. Tata Gluco Sports understands these users. RevSportz understands these stories. And now, those two worlds meet.
This is not event-based opportunism. This is a long-term partnership created to build influence, craft culture, and expand impact. Through Trailblazers 4.0 and beyond, Tata Consumer × RevSportz will shape programming that elevates sports storytelling and encourages youth participation and engagement.
In India today, sport is no longer the preserve of a few… it is the aspiration of millions. That is why this partnership with Tata Consumer and Tata Gluco Sports is so significant. Their vision of accessible wellness and everyday performance mirrors our own belief in authentic, athlete-first storytelling. Through Trailblazers 4.0 and a wide slate of programming across cricket, Olympic, and Paralympic sport, we will build platforms that champion ambition, inclusion, and the relentless spirit of the Indian athlete. This is a collaboration that energises the ecosystem and expands the possibilities of what sports media can do.
Trailblazers has always been synonymous with big ideas, bold questions, and the defining voices of Indian sport. With Tata Gluco Sports powering the initiative, Trailblazers 4.0 evolves into a conclave that moves from a thought-leadership event to a cultural engine, shaping behaviour, inspiring participation, and celebrating sport at every level.
At its core, this partnership is built on a simple but powerful idea: sport grows when energy is accessible and stories are amplified.
