‘What are the challenges sport faces as it strives towards inclusivity and equality? || Part 1

The traditional model of sport–an amateur pursuit–has given way to the modern model of professional sport, which is increasingly commercial. As a result the business of sport is now a multi-billion dollar global industry. We use the term ‘sportainment’ when describing this fusion. As part of our ongoing series we deep dive into the challenges sport faces as it strives towards inclusivity and equality.