HRX continues to strengthen sports footprint

ISPL 2024 Opening Ceremony (Image: Ishaan Shahane)

In its ongoing effort to strengthen its sports footprint, HRX has entered into a partnership with the Indian Street Premier League (ISPL). HRX, along with Hrithik Roshan, is a co-owner of the KVN Bangalore Striker Team, but the collaboration extends to another team in the ISPL as well – Falcons Hyderabad, where HRX serves as the official fitness partner.

The whole thing involves on-ground brand, jersey branding and content integration. The series was broadcast on Sony sports. HRX has also been collaborating with both teams on social content.

The ISPL is a T10 cricket league that had its first season from March 6 to 15 this year. The tennis ball tournament is meant to help uncover emerging cricket talent. Many cricketers started their journey with a tennis ball and went on to play at the highest level. Jasprit Bumrah is the most prominent of them.

Earlier, speaking about his association with the ISPL, Hrithik Roshan, the founder of HRX and the co-owner of the Bangalore team, had said: “The Indian Street Premier League is a promising avenue to unearth exceptional talent. I am thrilled to be part of this aspirational journey as the owner of the Bengaluru team. I look forward to witnessing the emergence of new stars and the unparalleled energy that this format brings.”


HRX is also proud to announce its exciting collaboration with the Premier Volleyball League (PVL) as the league’s official fitness partner. The partnership marks a significant milestone for HRX as it further solidifies its commitment to promoting fitness and excellence in sport.

The company has a clear goal, that is to help improve the performance and well-being of the athletes. It also aspires to help young people improve their fitness.

As part of the collaboration with the PVL, HRX plays a crucial role in enhancing the fitness and performance levels of athletes competing in the Premier Volleyball League.

In addition to serving as the official fitness partner, HRX features its logo on the referees’ jerseys and other collateral materials associated with the Premier Volleyball League. This strategic placement of the HRX logo underscores the brand’s association with the league while enhancing visibility and brand recognition among players, fans, and stakeholders.

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