With Ageas Federal Life Insurance (AFLI) led by Jude Gomes successfully relaunching the brand earlier this month, making Trailblazers 2026 even bigger is now part of standing up to the tagline of “Har Wada Mumkin”.
RevSportz and Ageas Federal Life Insurance go back a long way. The very first programme on RevSportz, Backstage With Boria, was supported by AFLI back in December 2021. The show is our flagship and continues to have the Ageas Federal imprint. It has featured the very best athletes from Neeraj Chopra to Sachin Tendulkar to Sania Mirza and D Gukesh, and continues to be the only show with multi-sport focus in the country.
While Backstage With Boria keeps growing, and the endeavour will be to keep making it more and more holistic, encompassing a range of sports, the Ageas Federal Life Insurance and RevSportz partnership is now all set to get bigger and more deeper.
In fact, I am delighted to announce that Trailblazers 4.0 will now be powered by AFLI. This has been in the offing for a while now and with Jude Gomes and his team successfully completing a relaunch of the brand in December, we have now formally decided to work very closely for the Conclave.
It yet again takes me back to the AFLI tagline, “Har Wada Mumkin”. Jude Gomes, Atul Srivastava and Erum Kidwai, senior management at AFLI, were all present at the Conclave earlier this year in March. That’s when it was decided that come 2026, we will work closely together in making India’s best sports conclave even better. With Sachin as brand ambassador, AFLI has always leveraged sport to put out its messaging. Sachin is all about fulfilling promises and that’s what the brand has stood for. And it was natural that we’d keep our promise as we plan Trailblazers.
At the recently organised brand relaunch, Sachin spoke very highly of this association. He commended Jude for his leadership and expressed interest in working as closely as possible. That’s because with AFLI, there is always a degree of comfort. Backstage With Boria is the same. There is no unnecessary interference and no intrusion. There is complete freedom to fashion the show as you wish and the best part is the management led by Jude is keen on making a difference to the ecosystem. I remember Jude telling me that I need not stick to cricket all the time. Rather, multi-sport is what they were keen on and it was music to my ears. It was never about the photo op. The media glare or the headline. Rather, the support was always there to do a deep dive and fulfil promises. That’s precisely why this partnership is all the more special to me.
As I said at the start of the piece, I am delighted that Trailblazers 4.0 will now be powered by Ageas Federal Life Insurance. I look forward to working closely with Jude, Atul, Erumand — everyone at Ageas Federal Life Insurance in the months ahead.
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